Month: October 2015

Flat Card Sizing

We’ve gotten requests for flat card sizes at-a-glance. Click here for a downloadable pdf for easy reference. FlatCardSizeChart

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Reordering is easy on SHQ

We’ve had several StationeryHQ customers recommend a Reorder button and though we already have one, we’ve never written up instructions on the process. With just a few clicks, you can find previous orders and reorder to your heart’s content!

Here’s how:

1. Login at StationeryHQ

my_orders

2. Click on your User Name (green highlight)
3. Under My Account in the left nav area, click on Orders (yellow highlight)
4. Find the order number. You may need to scroll down to find it.
(Hint: Mac- use Command F, PC- use Control F and type in the order number)
5. Click the Details button all the way to right (red highlight)

reorder_screen

6. Click the Reorder button (orange highlight) and it will take you back into the cart

cart

7. You can then change the order quantity with the drop down menu (purple highlight) and update your cart

We hope this makes your life a little easier!

Keep calm and order on

Screen Shot 2015-10-05 at 12.11.00 PM

We’ve had some people report that their connection wasn’t secure on the StationeryHQ checkout page. It didn’t make sense since all of our security certificates are up to date, so we got right on the case! We did quite a bit of research and here’s what we found:

http://security.stackexchange.com/questions/85830/why-is-symantec-verisign-ca-appearing-as-an-invalid-authority

It has something to do with a user’s system certificate chain storage. We’re not going to pretend we fully understand this, but thought we should share the best research we found. We believe our site is as secure as possible and since we don’t store credit cards, you should be good.

We hope this helps.

Focus on Baby, Stationery’s sweet spot

Who doesn’t LOVE to design baby stuff? Announcements, invitations, personalized gallery wraps, art prints, thank you cards, party ware… there are so many opportunities to wrap yourself in babyness and help a mother-to-be celebrate the impending center of her universe. Announcement

Here’s a fun pinterest board that will suck up your time and make you want to have a(nother?) baby. Or maybe it will inspire you to design more baby stuff to offer. It’s also full of fun ideas for designed paper products.

This design, by my sidekick at Simon+Kabuki, has the potential to sell for many thousands of dollars based on our past experience. Baby related stationery has been our best source of income for all the years we’ve been in the business. And it doesn’t only happen for a couple of months of the year, it’s a constant revenue stream.

First birthdays have become huge celebrations for many families and a new mom who loves your style will go back to you for her big life events for years to come. Don’t forget to design matching thank you notes for each announcement or invitation in your collection, you’re making it easy for a busy mom/mom-to-be.

Beef up the bottom line with flat cards for the holidays

toolsMost of us creative types are all about the design, the message and the media. We aren’t crazy about the math, it’s usually not in a Top 10 priorities spot when we are brainstorming. Here’s the thing though, understanding the bottom line is kind of, you know, crucial. Flat cards from StationeryHQ are a great way to be well-compensated for your talent and efforts.

If you are a wholesale customer, a two-sided, full color, flat A7 card will start at  $.43 each. So for the sake of argument, let’s say you order 50 for a total cost of $21.50 + shipping. Flat cards on fine papers sell on major retail sites for OVER $2.00 each. That’s $100 for a set of 50, leaving you with $79.50 per order. Do 10 orders like that per week (pretty easy workload, right?) and you’re making about $3,000 a month without breaking a sweat. If you did the same number of cards/orders with folded cards, your margin would be closer to $2,000 per month and you had to work a little harder to set up the artwork. See how fun the math is now?

A few more $ tips:

• Requiring a minimum of 25 or 50 as opposed to 10 gets you more profit with exactly the same amount of work.

• Charge a premium for extras like rounded corners, still no extra work for you but a sassier product and better margin.

• Offer incentives for large orders, many customers will “order up” when they know they are close to a discount or promotion.

• Encourage your clients to order early to save on shipping costs. And so you can enjoy the holidays.

Cheers!