We’ve gotten requests for flat card sizes at-a-glance. Click here for a downloadable pdf for easy reference. The card sizes show for custom stationery printing are the most commonly used and bestsellers on our site. A9 and A7 cards are typically used for wedding invitations and baby announcements but they could also be used for personal stationery. A6 is commonly used for thank you notes and monogrammed stationery for adults or kids. 4″ x 6″ cards are great for postcards, info card for wedding suites or thank you notes. A2 is our most popular size for custom printed notecard sets, wedding info cards and invitations to more casual events such as children’s parties or housewarming. 4 Bar Cards are frequently used for reply cards in a wedding suite. Custom printed business cards are for, you know, business 😉
Most of us creative types are all about the design, the message and the media. We aren’t crazy about the math, it’s usually not in a Top 10 priorities spot when we are brainstorming. Here’s the thing though, understanding the bottom line is kind of, you know, crucial. Flat cards from StationeryHQ are a great way to be well-compensated for your talent and efforts.
If you are a wholesale customer, a two-sided, full color, flat A7 card will start at $.43 each. So for the sake of argument, let’s say you order 50 for a total cost of $21.50 + shipping. Flat cards on fine papers sell on major retail sites for OVER $2.00 each. That’s $100 for a set of 50, leaving you with $79.50 per order. Do 10 orders like that per week (pretty easy workload, right?) and you’re making about $3,000 a month without breaking a sweat. If you did the same number of cards/orders with folded cards, your margin would be closer to $2,000 per month and you had to work a little harder to set up the artwork. See how fun the math is now?
A few more $ tips:
• Requiring a minimum of 25 or 50 as opposed to 10 gets you more profit with exactly the same amount of work.
• Charge a premium for extras like rounded corners, still no extra work for you but a sassier product and better margin.
• Offer incentives for large orders, many customers will “order up” when they know they are close to a discount or promotion.
• Encourage your clients to order early to save on shipping costs. And so you can enjoy the holidays.