The Craft Paper Look for Less


The bride loved the sweet look of craft paper for an outdoor winery wedding but only needed 60 invitations and really wanted to keep a tight budget for invitations. We used Natural Savoy Cotton for a nice textured finish, very similar to craft. Most of our flat cards come on Natural Savoy and the envelopes are a perfect match. To create the small hang tags, I used a 4Bar card and set up the files with two cards that I could cut down after printing 30 originals. Tags_Front

I ran a DIY test print with various craft paper photos to make sure that the color was right and it really looked like craft (to non-designers who wouldn’t inspect the edge of the card to see if it was legit).

This solution is not for the purist, but it’s perfect for a quick turnaround, very affordable white-ink-on-craft-paper-look wedding suite.


storybook wedding

When the daughter of a printer and a designer gets married, there’s gonna be some cool paper involved. As a designer, I’ve created lots of lovely wedding suites over the years but never felt the kind of pressure I put on myself for my daughter’s invitation. She wanted it to be happy and bright and incorporate sunflowers.


Test printed on a DIY single sheet, ran a few shades of yellow and navy to make sure I had it right.


A7 Navy Envelope with liner, Custom Gatefold wrap


Used the inside of Gatefold for reception info, website, etc. 

At the end of the day, all that really matters is that the Bride and Groom are in love and their guests’ happiness showered them with sunshine.

Do you need custom sizes in small quantities? We got you.

We know how designers like to create original everything so now we have an option for that. If you want a non-standard size in a flat, one-sided format in small quantities, our new DIY Sheet with Cutting is for you. DIY

Here’s how to set up files in Illustrator:

  1. Create a 12″ x 18″ document, either landscape or vertical.
  2. Add guides for the print area: 11.5″ x 17″
  3. Create artwork in desired sizes and fit into print area, place all pieces at 90 degree angles, we cannot cut odd angles.
  4. Make a square or rectangle in the size you want, select it, then go to Objects > Create Trim Marks.
  5. If you have color or images that bleed off the edge, expand them to go at least .125″ beyond the trim marks.

Tip: Leave at least a 3/4″ between pieces for best results.

Minimum: 25 sheets, $1.77 per sheet (if you have a wholesale account)DIY_after

DIY Sheets with Cutting is a great option for a set of odd sized cards, wedding place cards, custom sized postcards, disposable coasters and whatever else you creative types can come up with.

can’t. get. enough. shine.

RoseGoldYep, we added more foil options on because we know you’re obsessed. And so are we. You can already order foil with digital printing through our website. Now you can order foil on A7, A2 and 4Bar size without digital printing on:

  • 130#/21pt Environment Wrought Iron Raw Cover
  • 130# Classic Crest Smooth Cover – Epic Black
  • 130# Classic Crest Smooth Cover – Patriot Blue

And since Rose Gold is a smokin’ hot trend, we added that too. It’s perfect for wedding invitations, save the dates, small art prints and party invites. Turnaround time is 5 business days, find pricing here and don’t forget to log in so you see wholesale prices!

Shout out to Brit Tucker for generously sharing her totally fabulous typographic genius with us – thank you!

Price Increase Update

We hope you got some rest after a fun-filled and hard-working holiday season! We have been crunching numbers since orders tapered off and wanted to give you some insight into what, why and when changes will happen.


Everything could change a least a little. Our data shows us what you order most often. High order volume = minimal price changes. So we hope that we are affecting the least amount of customers by doing smaller price increases on most frequently ordered papers and products. When you order your next set of cards, you’ll see that different papers will vary much more than previously. This doesn’t necessarily mean that higher quality papers will cost a lot more. Savoy cotton is favored by many of you so we can sustain better pricing on that stock than we can on say, Kraft or Cream, which is rarely ordered.

Another significant change is the cost on a quantity of 10 cards. We know this is an important option for you so it’s still available but you’ll see that there is a big price break between 10 and 25 quantity. If all of our customers order 25 instead of 10 cards, our efficiencies go way up so we are able to offer a better price. 250 is another magic number for us so you’ll see another significant price break in cost per card when you get to that quantity. And if you order 2,500 of a flat card on 120lb. Accent Opaque, the pricing won’t change at all.

We are still reviewing data, if a current product is already priced to match volume and costs it will not go up.


After years of studying our customers’ buying habits and working hard to perfect efficiencies, we have figured out that we can’t invest in new equipment and top people with our current pricing. We want to continue to offer low quantities on beautiful papers so instead of discontinuing them, we need to charge enough to cover future investments. Our mission is to enable creative peeps to make their business dreams come true. We ask ourselves how our decisions support our mission any time we make a change or introduce a new idea. An increase allows us to improve our processes and equipment while maintaining wholesale pricing for those creative peeps we like so much🙂


Today. Each change requires a ton of data entry (think about how many sizes, how many papers, how many additional options, how many quantity breaks and you’ll get an idea of how many numbers need to change– this kind of math is my worse nightmare) so we can’t do everything on the site at the same time. Hopefully you received our email about a month ago that was sent to give some advanced notice.

We will start with cards. Flat A7 cards to be specific. Then we’ll move on to A2, 4bar, 3.5″ x 5″ and Business Cards. Once those are done, we’ll move onto double thick. Then folded cards. After aaaallllll those cards are updated, we will start on gifts. The proposed schedule is as follows:

1/4 Belly Bands

1/4 Flat Cards

1/4 Double Thick Cards

1/5 Folded Cards

1/5 Die Cut Cards

1/6 Envelopes

1/6 Labels and Stickers

1/7 We will do the math on foil, art prints and DIY sheets, not sure if these will change but will let you know ASAP

Are you still with me? Bored to tears? Sorry, if all this logic and arithmetic is torturous. I know I’d rather be sketching right now… Just want to keep you as up to date as possible. We offer too many variables to give you an easy snapshot of what’s changing but hopefully this explanation helps (if it hasn’t put you to sleep).

As always, we thank you for being such amazing designers, good business people and awesome supporters. We hope 2016 is your best year yet.


Price Increase

It’s never fun to see prices go up. It’s not even fun to be the people behind the increase. We have been operating with the current price structure for over five years now and the current pricing doesn’t allow us to give you our best. We also moved to a less expensive location and did as much cost cutting as we could in order to keep investing in people, machines and technology but there is still so much we want to do to keep pushing forward.

So starting in January you will see prices going up. Some will be small because we have the volume we need to sustain really low pricing. For example, a 10% increase on a set of 25 cards might only be about $1 more. Some will be up to 30% because we are losing money on a particular product.

We’ll continue to find the best values on the best materials and develop efficient processes to keep prices in check. We will send announcements with specific numbers as soon as we have them available so you can price your products accordingly. Sorry for the inconvenience and please check back for updates. And thanks for being such great customers.

Small Business, Big Dreams

Hi, it’s Erin, the Creative Director at and stationery-loving designer of 25 years. We’ve worked long and hard to develop a reputation as a capable, large scale, forward thinking company. I guess it’s working because every once in awhile we get an email from a frustrated customer who seems to think we are some giant corporation out to steal all their money and trick them with misinformation. Yes, those emails suck just as much you think they would.

So I thought I’d give you a little back story on the people behind SHQ. We have lots of big machines, but really we are a small company full of people with big ideas.

A little reminder for our peeps...

A little reminder for our peeps…

Let’s start with our CEO, Mark Sarpa. He’s my husband of almost 27 years. Yep, you got it. We are a Mom and Pop Shop. Mark believes with every fiber of his being that he can help you grow your business through great service, cool products and competitive prices. Mark is a very involved father of 3 kids and when he’s not working (which is seldom) he likes to be on a boat with his family or watching a baseball game. The SF Giants are his favs but he will watch any team, at any level, any time.IMG_2525

StationeryHQ is made up of about 50 people normally and we go up to over 100 during the holiday rush. We have moms who work part time so they can pick their kids up from school, young people who are just getting started in their careers, and experienced people who have been with the company for more than 15 years.


When the office is empty, it means our Customer Success, Accounting, and Pre-Press people are out in the warehouse helping to get ‘er done.

Every time we have a company meeting I am impressed by the dedication of our peeps. They want to be the best in the business, many of them work on their feet all day long in a production facility and they do it with a smile. We have potlucks for special occasions and people show up with enough food to feed an army. There is a particularly wild group that occasionally does Zumba during their break. Seriously.

We hope you feel like we “get” you. We kind of figure we are all on the same (wicked awesome) team of gutsy creative folks. As small business owners who’ve been at it for many years, we totally appreciate the ups and downs of entrepreneurship. As people, we appreciate directness, honesty and hard work so that’s our promise to you.

Erin and Mark Sarpa, owners of

Erin and Mark Sarpa, owners of

Thanks for reading all the way to the end and thanks for being our customers. Let’s do this.

Reordering is easy on SHQ

We’ve had several StationeryHQ customers recommend a Reorder button and though we already have one, we’ve never written up instructions on the process. With just a few clicks, you can find previous orders and reorder to your heart’s content!

Here’s how:

1. Login at StationeryHQ


2. Click on your User Name (green highlight)
3. Under My Account in the left nav area, click on Orders (yellow highlight)
4. Find the order number. You may need to scroll down to find it.
(Hint: Mac- use Command F, PC- use Control F and type in the order number)
5. Click the Details button all the way to right (red highlight)


6. Click the Reorder button (orange highlight) and it will take you back into the cart


7. You can then change the order quantity with the drop down menu (purple highlight) and update your cart

We hope this makes your life a little easier!