Honestly, I have about eleventeen new favorites but in an effort to keep this post short and sweet for all of us, I’ve narrowed it down to three products that are growing fast and helping stationery designers increase their sales.
But first, a little business tip. AOV stands for Average Order Value. This number goes up and down depending on what is being sold. Let’s say a designer typically sells a set of 10 cards/envelopes for $14.95 so that’s the AOV. Now let’s say that designer starts to offer a set of custom stickers with a return address and design that coordinates with the card set for an additional $6.95 so that same order goes up to $21.90. Same number of customers, same marketing cost but now the AOV is significantly higher. Multiply the difference by the number of orders every month and your revenue stream has gone up without a huge amount of work. So with that in mind, here are products that I love that I think customers will love too.
CUSTOM PRINTED WRAPPING PAPER
Wrapping paper is our fastest growing product, makes sense that customers who like your stationery designs will also love your wrapping paper designs. The examples here are not personalized, but they could have a family name and specific holiday message for those who really love everything personalized.
Custom printed wrapper paper comes in sheets (5 sheets per set) or rolled (single rolls). To get details about size, stock and costs, go to Custom Wrapping Paper. Make sure that you are logged into your account if you are a creative professional so you can see the wholesale pricing.
It’s hard to believe that stickers are in my top three but they are very on trend, very low cost and very easy to add to a sale. Custom Printed Stickers come in circles, squares, and rectangles. My favorite are the 2″ round stickers, they are a great price – under $5 for 20 stickers and you can upload up to 4 original designs. And I don’t have to make sure they’re straight when I put them on an envelope or package 🙂
CUSTOM PRINTED MAGNETIC HOLIDAY CARDS
Family photos with a simple message are still a top trend in holiday cards, why not offer them as a magnet? Make it easy for recipients (like me) who love to display all the holiday cards with a cute photos of kiddos, doggos and families. Magnetic cards come in A7, A2, and 4 Bar. Learn more about them here.https://www.stationeryhq.com/collections/magnets