kraft paper

White Ink – how the heck should files be prepared?

You can do some beautiful things with white ink. Whether it’s on kraft or one of our other stocks the effects can be stunning. We already produce quite a few offline orders with white ink and in 2014 we will offer kraft with white ink online…..just don’t ask me for a date yet. Laura Mitzelfelt from www.lmitzdesign.com shared this PDF so you can see how she prepares files for white ink (Thanks Laura). PDF_with_White_Ink_Channel

1. First, you will need to set up your white ink swatch. At the menu at the top, go to Window > Swatches.

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It should bring up this menu: Click on the button to the left of the trash can to create a new swatch. You will want to name the swatch White_Ink (case sensitive), set the color type to Spot Color, and plug in whatever CMYK values you want so you can distinguish your white ink printing from the rest of your design.

The options should look similar to this:

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Now, you have set up a spot color for white ink!

2. You can apply this color swatch to any object by selecting the object, and then clicking on the White_Ink color box that was created in your swatch window.

3. If you would like a white ink layer underneath a design (such as light pink text that won’t show well on Kraft stock), then we need to make sure the white ink layer does not knock out the design. To do this, you will need to duplicate the designs that need white ink underneath them and change the color to White_Ink. Make sure that the white ink layers are on top of the actual designs. Then, go to Window > Attributes to bring up another window. Select all of the white ink portions that need to be underneath a design, and then check the box that says “Overprint Fill”. This will ensure that the white ink layer is separate from what is underneath it, and will not knock the design out when the print ready PDF is created.

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4. Once your design is completed, you can save your PDF by going to File > Save and selecting Adobe PDF as the file format. The best settings to use are below:

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Fresh Ideas from Daring Designers

We love a challenge at StationeryHQ so when a Designer calls and starts with “I don’t know if you guys can do this, but…” we get all excited. Seriously, our heart rates go up, and we break out in a light pre-game sweat over the possibilities. We got such a message recently from Cara Rank of xowyo paper and press.


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The paper does the talking with this totally unique design.

We asked Cara what inspired her to design a kraft wedding suite with white ink, here’s what she had to say,

“I have printed on kraft before. I find that people, especially here in Jackson, love the rustic, handmade feel of kraft paper. So I use it a lot for my clients. But when I print in house, I can only do 80, maybe 100 lb. stock. And since I have an ink printer, I can only print in CMYK. I have never been able to print white on kraft without the added expense of screen printing. The offline order was a great option for my company because I could offer the look without the added expense. Yes it was more expensive than your regular ordering system, but it was definitely less than paying my screenprinter to do it (and I didn’t have to do any cutting or folding). Stationery HQ saved me a lot of time with the trifold!”

Kraft_1Two gorgeous designs using the same process: kraft paper with white ink

When asked if designing a custom project with white ink was tough, Cara replied,

“Setting up the files was really easy. It took just minutes. My rep, Leah, was great. I told her my vision, and she suggested the paper stock. She basically did all the work for me. Because one of the jobs was kind of rushed, she even snapped photos for me to approve via email. Stationery HQ did send me color proofs for approval, too.”

IMG_1223_w4151Sassy coasters designed for beer tasting in the bar at a dinner party

We also ran our first double thick, double sided coasters recently. I am the creative director at StationeryHQ so I get a sneak preview of what’s coming down the pipeline. I was practically drooling when I found out that we were adding this option to the SHQ menu. I love to entertain and fully believe that custom coasters are a necessity at every occasion (think weddings, anniversary, birthday parties, bbqs, holidays). This particular coaster design was created for beer tasting before a business dinner at my home with guests from all over the world. The design was inspired by the California theme that was part of the whole evening and my appreciation for a good laugh at almost any cost. You can see more photos and the round coasters I designed for the event at simon+kabuki.com/designerdroppings. Yes, I had double thick custom coasters in the bar AND round custom coasters on the dinner table. I really just couldn’t help myself; they are so much fun to design.

To check out coaster options on StationeryHQ.com, go to http://www.stationeryhq.com/coasters. Don’t forget to login to see your wholesale pricing! And if you want to do something that you don’t see on the site, please contact us so we can get all excited and create something new just for you! 1-800-384-0910