National Stationery Show

You Design. We Deliver. An NSS Perspective from StationeryHQ.

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Having just returned from NSS in New York, I thought it appropriate to share my take on this year’s show. This was my fifth consecutive show and each year I’m thrilled to have a chance to see and meet so many of our existing customers. There’s nothing like putting a name with a face and hearing about customer experiences with our company. Yes, even the bad ones.

The show, like all shows (and orders for that matter) seemed to come in waves. From 10am to 11am we wondered if anyone would show up this year, and from 11am to 3pm we wondered how many people walked away without getting to speak with a representative. If that happened to you, we apologize and hope you had a chance to come back when we weren’t slammed.

As always, I love the “Best in Show” display. My favorite new product was a beautiful hand-sewn leather journal. The incredible craftsmanship and attention to detail was amazing. In general, besides the always fantastic lines of greeting cards, the popular items seemed to be unique journals and wrapping paper. The unfinished look of bound journals was very prevalent and wrapping paper was everywhere. Letterpress remains very strong and the foil trend continues with a vertical trajectory that we rarely see in the industry.

Overall, the crowd was good, the booths looked great, and everyone seemed to be upbeat about the marketplace. From my perspective, I’m glad we were there, and I am eager to help make existing and new stationer’s dreams come true.

Scott Feldman, SHQ Sales Manager

 

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You Asked. We Delivered. NSS 2013 Survey Round-up!

2013 marks our fifth year in attending the National Stationery Show (NSS); however, we haven’t always been known as “StationeryHQ”. In the first few years, we appeared as our corporate brand, PrintHQ, and our retail brand, Frecklebox. Nevertheless, we have always been StationeryHQ behind the scenes, and since then, we’ve been steadily growing with your continued loyalty and support.

We’ve learned a lot through these past couple of years, and we’d like to share some of that knowledge with you. At this year’s NSS, we had the pleasure of meeting and greeting many of our customers, and we gathered some of their thoughts and opinions on paper.

Here’s the Survey Round-up for NSS 2013:

1. Did you know about StationeryHQ.com before wandering aimlessly into our booth?

  • 34% : Nope! Not a clue.
  • 66% : Absolutely! How could I not?

2. What prevents you from doing more business?

  • 21% : My site does not have personalization technology.
  • 12% : My site does not accept orders.
  • 17% : I have tons of business so don’t get all up in my face about it. (Sorry!)
  • 50% : Other

3. What’s your biggest manufacturing challenge? Although some don’t manufacture, here are our visitors’ top five biggest manufacturing challenges:

  • Time/ Shipping times
  • Printing and quality
  • Price
  • Custom services (on metallics, letterpress, foil, lamination, envelope conversion)
  • Finding partners/vendors

4. Have you ever tried personalized direct mail to get new business?

  • 18% : Yes
  • 71% : No
  • 11% : WTF?

5. Do you totally wish we offered a printed proof for under $10?

  • 66% : Totally.
  • 22% : Not even a little bit.
  • 12% : It’s complicated.

6. What do you wish we offered on StationeryHQ.com? Here’s a snapshot of their wishes:

  • More paper stock options, such as colored and wood
  • More double thick sizes, such as coasters
  • Banners
  • Edging
  • Larger magnetic postcards
  • Tote/gift bags
  • Home Decor
  • Plates
  • Laser cut
  • Custom tissue

…and that’s it for the 2013 NSS Survey Round-up. We’re working through the survey list to see which products/services we can add this year.

Do you agree/disagree with what our booth visitors said? Share your “two-cents” in the comments section below!

We hope to see you all again next year!