How the heck do we produce our double thick cards?

We have wicked awesome double thick cards!

I’d like to introduce Jim Towle, our general manager. Check out this video to see Vanna Jim show off our double thick machine. We would love for you to come and visit us so we can show you in person. It’s pretty cool.

Meet Jim

How did we make double thick happen, you ask? Tiny Prints came to us and told us they wanted to launch double thick cards. Thick stocks over 18 point just won’t run on digital presses.

We were living in an on-demand world and we just didn’t want lots of inventory of one super thick stock. It slowed the presses down and we were also concerned about the long term quality. I know Moo.com has been doing amazing work this stuff for many years but we wanted to sell it wholesale with plenty of paper options.

Scott, Jim and I sat down to figure it out. We came out of that long meeting with two goals:

  • Be able to do double thick on any stock that ran well
  • Not hold inventory of paper stock with glue

I was the lucky one. I got to participate in the idea generation and then Scott and Jim had to make it happen.

We worked with a great company called Rollem. Even though we have a great relationship with them from past equipment purchases and a deep relationship through Dscoop (the Indigo User Group) there were many months where we we both very disappointed . The equipment didn’t work and there were times we wanted to send it back and would have if they would have returned our money.

Luckily they were a real partner and wanted us to succeed. We worked out the kinks are happy that we can offer you many stocks in double thick. Who knows maybe we will figure out automated triple thick in the future although my hair is already all gray…….

We know the competition isn’t far behind so we’re already working on the next big thing, stay tuned!

Thanks for reading.

Mark

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s